New Direction Services started operating its programs and services in 1996 in Staten Island, NY. New Direction Serices is a 501(c)3 Non profit orgainization. Wendy De Shong-Neuhalfen, founder of NDS, responded to the need to address food insecurity for seniors, which is the absence of food available by normal means such as supermarket shopping. As a result, a cooking class was started in one of the senior residences in Port Richmond. At these cooking sessions seniors discussed problems, issues, and concerns about life in general. Out of this cooking class came the realization that every month many of the elderly often went without food after Social Security checks were used up for medications, rent, utilities, and clothing.